Showing posts with label New unit: Campaign. Show all posts
Showing posts with label New unit: Campaign. Show all posts

Tuesday, 26 January 2010

Looking at Campaigns



Bullying Campaign
This campaign is here to tell you: (http://www.stampoutbullying.co.uk/)
What bullying is, how it can be prevented, the types and if you are being bullied, how you can be advised.
The site can give you anything you need to know about bullying. The major effects, the reasons why people get bullied and how they can advise you.

Anti-smoking Campaign
The information that the British Heart Foundation provides on smoking is:
How to you can quit, how it damages your heart, second hand smoke and how to give up. (http://www.britishheartfoundation.com/)

Cancer Campaign
This campaign tells you basic information, as I chose to do it based on one particular cancer: Leukemia.
The information that it provides about Leukemia is:
The common symptoms, what it is and how the symptoms are noticed. (http://www.cancerresearch.com/)

Campaign diary

This part of my blog is about campaigns, and for my campaign I have decided to do something based n dance and cancer. Before coming up with this I went through several ideas.
After researching 3 different campaigns and evaluating them, I moved onto posters. I saw what attracted people and what the target audience should be. Putting all these ideas together, I began to think about what I could do my campaign on.
The first campaign I research was for bullying. Bullying happens everywhere and at any time. I thought doing a campaign for bullying would be a bit effective as I could talk from experience of seeing people being bullied and how I saw it be solved. Having knowledge of things helps when making a point at your points are mostly different from the ones being spoken.
My second idea was an anti-smoking campaign. This campaign is much known and I wanted to do something completely different to what is already known, so I skipped this one and went to my third campaign.
My third campaign idea was for Music. I thought this one would have been easy, as I do a music based subject and I take interest in music. I couldn’t think of many ideas, which frustrated me, so I went onto something that I thought anyone could do even if they have never done it before.
My fourth and final idea was Dance. Dance is interesting, the movements and sounds made when dancing. I have had a personal experience in the family with cancer, so I like to help a lot when it comes to it. Putting two and two together, I came up with the idea to put cancer and dancing together and make it one campaign. I did research and made posters for my folder and thought of a few titles, 'Dance for Cancer', 'Dance Away Cancer' and 'Dance Cancer Away'.
I haven't yet chosen my final title I am gong to do a tally chart. Until then I am going to record what I will need and what my campaign will be about and how I am going to make it work.


Name of campaign

What it will be about

What resources I will need

Bullying

-What is bullying? (the different types)

-How is it interpreted?

-Target audience

Books and internet

Anti-smoking

-The effects of smoking

  • How you can quit

- How it damages your body

  • British Heart Foundation
  • Target audience

Books, posters and internet

Music

-Different artist

  • Competitions
  • Charities
  • Target audience
  • Who can help

Books and internet

Dance and Cancer

-What is cancer?

-Charities

  • Who can help
  • Target audience
  • Dance
  • Competitions

Books, internet and posters



Tuesday, 12 January 2010

Campaigns








THIS RESEARCH WAS FOUND ON THE INTERENT

Political campaign:
On there sites they give you a few examples of the sites that they have created for political parties, political action groups, and candidates. They have even done a few special interest sites to highlight positions taken by the opponents of there candidates. Each site was drawn specifically for the customer. Yes, there are similarities within the sites, but each give a different point of view. Some of the features that there system adds to the campaign include:
Donor Tracking
Online Contributions
Volunteer Management
Bulk Email Services
Volunteer Blogging
Reporting

Better Transport campaign:
Examples:
Cutting car journeys to train stations
Traffic reduction in Hertfordshire
Cutting congestion from business travel
York leads the way on street-friendliness
Involving children in street design
Coordinated tourist transport in Kent
Smoking Campaign:
This could be to stop smoking, for example, there are a majority of adverts that have been released, talking about the damage it can cause.
The first advert would be, when children are singing a song to there loved ones asking them to stop smoking, as they would ‘do anything’ for them, so to return the favour they should quit this one thing.
The second advert would be when; the man is being chased by cigarettes all day. Everyday he is being followed, just as a tempt
ation, but to resist, he places a nicorette patch on his arm.

THIS RESEARCH WAS FOUND IN NEWSPAPERS

'We need human rights in schools' (The Guardian)

Another year, another reason to be terrified that so-called "human rights culture" is ruining good old-fashioned British values. This time it's the time-cherished tradition of forcing naughty children to stand in the corner. The practice, affectionately described as the Victorian "dunce's corner" in the Daily mail this week, is under threat because it amounts to putting children in a stress position that breaches their rights, the paper says.

'Nanny state targets middle-class drinkers in £10million anti-binge campaign' (Daily Mail)

Middle class drinkers are to be bombarded with TV, radio and newspaper adverts warning them of the dangers of alcohol.
Ministers are stepping up their campaign against unhealthy boozing with a multi-million pound blitz on people who have a glass of two of wine at home at the end of the day.

The campaign that I have chosen to illustrate is: The anti- smoking campaign
This campaign is about helping and preventing people from smoking. Smoking is a deadly substance and can cause bad illness for others around.